Meet the founder,
Cristian Paz.
Content operator and membership builder. Cristian has spent his career inside the biggest creator businesses on YouTube, building the formats, the packaging and the recurring-revenue engines that turn audiences into companies.
4.1B+
Views produced
$5.3M
Attributable client revenue
135,000+
Members
Top 3
Podcast on YouTube
01
Started in the edit bay.
Cristian began where every great content operator starts: cutting, packaging and shipping. Thousands of videos later, the pattern was obvious: the channels that won weren't the most creative. They were the most systematic.
02
Ran content at the top of YouTube.
As Head of Memberships & Content Leader for a top personal finance creator, he built and operated the #1 membership on YouTube: offer, tiers, retention, programming, the production engine, and a standalone app to own the relationship.
03
Turned systems into a studio.
Second City Studios exists to run that same playbook for media brands built around creators: build the content engine, build the membership, and make the audience worth more every single month.
Operating principles, not opinions.
- Formats over videos. A format is a system that keeps paying off.
- Recurring revenue over sponsorships. Price your relationships, not your worst month.
- Packaging is strategy. The thumbnail and title are the business model in miniature.
- Create Now or Never. Ship, measure, compound.
Build it with someone who's already done it.
Every engagement at Second City Studios is led personally by Cristian. Five quick questions, one business day to a reply.