Started in the edit bay.
Cristian began where every great content operator starts: cutting, packaging and shipping. Thousands of videos later, the pattern was obvious: the channels that won weren't the most creative. They were the most systematic.
About Second City
Built by operators, for operators.
Second City is made by Second City Studios, founded by Cristian Paz. He spent his career inside the biggest creator businesses on YouTube, then turned the system that ran them into software.
4.1B+Views produced
$5.3MAttributable client revenue
135,000+Members
Top 3Podcast on YouTube
Our story
From the edit bay to the operating system.
Ran content at the top of YouTube.
As Head of Memberships & Content Leader for a top personal finance creator, he built and operated the #1 membership on YouTube: offer, tiers, retention, programming, the production engine, and a standalone app to own the relationship.
Turned systems into a studio.
Second City Studios exists to run that same playbook for media brands built around creators: build the content engine, build the membership, and make the audience worth more every single month.
Then packaged the studio as software.
The workspace the studio ran on, clients, content, calendar and recurring revenue in one place, is now Second City: the operating system for creator businesses.
How we build
Operating principles, not opinions.
- Formats over videos. A format is a system that keeps paying off.
- Recurring revenue over sponsorships. Price your relationships, not your worst month.
- Packaging is strategy. The thumbnail and title are the business model in miniature.
- Create Now or Never. Ship, measure, compound.